Our Matter of Pride survey earlier this year showed us that pride means many things to many people. For 78% of the LGBT+ community it means celebration, while for 62% it means diversity.
So to come up with one theme that works for everyone is certainly no easy task.
That’s why this year our theme is “Pride Matters” (#PrideMatters).
We want people to ask themselves: what does Pride mean to you?
This applies for all parts of Pride in London this year. At our Festival and Events we will be asking people to talk more about what Pride means to them and why it is important to them. In our shop you’ll find our merchandise that includes some of the most popular words that were called out in our survey. On the stages on the day we’ll be asking presenters and guests to talk about what Pride means, just as we have been in our recent Pride in London Live discussion series.
This also extends to our parade groups. By asking what Pride means to you, it could mean getting together outside of work to celebrate everything your LGBT+ group has been doing to improve equality in the workplace. For community groups it could be thinking about how Pride helps to raise visibility of your cause and let others know there are other people like you out there.
Some of the steps Parade groups have been taking are:Asking everyone who is taking part in your group to answer the question – what does Pride mean to you?
1. Choosing some of the best people’s answers and get them printed on banners/flags/placards for the day.
2. Filming some of the best people talking about what it means to them (ideally on the day) for social content.
Pride means so many things to so many people and we want to see the richness and diversity of all of that across all of our events this year.
What Does Pride Mean To You?
PRIDE IN LONDON: WHY PRIDE MATTERS TO OUR COMMUNITY BY PRIDE IN LONDON
As part of its Pride Matters campaign, the community interest group has been asking people what Pride means to them ahead of the official parade on July 7.
For the first time, the artwork and delivery was managed by the in-house agency of volunteers who brought together 16 community groups and its top six brand partners to show off what Pride means to them by ‘marching’ in front of a green screen earlier this year.
In total over 150 people were involved, ranging from from trans, bi, religious, sporting, youth, older groups, brand partners, the emergency services and even the Navy.
Somewhere Over the Rainbow
LGBT+ rights have come a long way, but for many of us life can be far from easy. 1 in 5 LGBT+ are not out to their family, a third of LGBT+ people have experienced verbal abuse and half of LGBT+ Londoners have been the victim of a hate crime. Pride Matters today as much as it ever has. Our research with YouGov shows we have come a long way in equal rights but there is still a long way to go. Find out what we can all do in our #PrideMatters report: https://prideinlondon.org/pride-matters/
When People Are Still Verbally Abused
LGBT+ Rights have come a long way, but for many of us life can be far from easy given a third of LGBT+ people have experience verbal abuse
When People Aren’t Able to Come Out
LGBT+ Rights have come a long way, but for many of us life can be far from easy given 1 in 5 LGBT+ are not out to their family
To Combat Hate Crime
LGBT+ Rights have come a long way, but for many of us life can be far from easy given half of LGBT+ Londoners have experience hate crime.
LGBT and beyond – Educating ourselves to educate others